About Celer
A customer-acquisition company built for contractors.
Celer builds custom advertising and customer-acquisition systems that help established contractors generate more qualified estimate opportunities.
We connect the ads, landing pages, qualification, follow-up, and tracking required to turn local homeowner demand into opportunities your team can actually close.
Celer works with established home-service businesses — companies that already have crews, revenue and reputation, and want a second growth engine that does not depend on referrals and word of mouth alone. Across 17 trades, from roofing and HVAC to remodeling, restoration and solar, we build the advertising, conversion pages, follow-up and tracking that turn local homeowner demand into a measurable pipeline.
Some of the work shown across this site was completed under Celer's previous brand, Value Remodel. Selected work completed under Celer's previous brand, Value Remodel.
How we operate
Four principles that decide what we build and what we refuse to claim.
We specialize in contractors
We do not work with dentists, restaurants and law firms on the side. Home-service and contractor businesses are the only companies we build for, which is why we understand the economics and the language of the trade.
We sell systems, not services
A menu of disconnected deliverables is how most agencies operate and how most contractor marketing fails. We build one connected system — demand, conversion, follow-up and measurement — because that is what turns spend into signed jobs.
We measure booked estimates
Clicks and form fills are not the product. We instrument the whole path so you can see cost per qualified estimate opportunity and which spend produced it. If we cannot measure it, we do not claim it.
We only claim what we can prove
Every performance figure we publish carries its source and its context. We guarantee what we control — that the system ships, on time — and we never guarantee outcomes we cannot.
Who we work with
Established contractors across the U.S., with priority in FL, NC, VA, NJ, PA, GA, MA.
The offer · One per month, eight total
Get Your Free Custom Ad Campaign
The Free Custom Ad Campaign is a written campaign plan built for one contractor, in one market, for one trade.
We research your business before we speak. You get the plan on a 30-minute call and a PDF in your inbox the same day.
We build eight of these a month. When the month is full, the calendar closes.
What is in it
- 01A scan of the three to five contractors currently buying attention in your market
- 02The homeowner offer we would put in front of that market, and why that one
- 03One complete ad concept - hook, angle, headline, primary text and creative direction
- 04The channel, targeting and daily budget it needs to produce usable data
- 05The landing page it should point at, section by section
- 06The qualification questions that separate a job from a tyre-kicker
- 07The follow-up sequence for the first 72 hours after a lead arrives
- 08What it would cost to have Celer build and run it
What it is not. It is not a live campaign, a finished creative package, free media management, or an audit of your existing ads. It is the plan. You are free to take it and build it yourself.
See how we'd grow your business — free.
A written campaign plan for one contractor, one market, one trade.