Service 01 · Meta Ads
Meta Ads Built Around the Jobs You Want, Not the Cheapest Clicks
Most contractor Facebook advertising optimizes for clicks and form fills that never turn into work. We build Meta campaigns around the offer, creative and qualification that produce booked, serviceable estimates — and we can prove which spend produced them.
Why generic Meta ads fail contractors
Boosted posts and “we generate leads” agencies chase the cheapest cost per lead, which is exactly the wrong target. Cheap leads are cheap because they are unqualified — the tire-kicker, the wrong service area, the homeowner who filled a form to see a price and vanished. The report looks great and the crews stay empty.
Meta is a demand-generation channel, not a search channel. It puts you in front of homeowners who were not actively looking, so the offer and creative have to do the persuading and the landing page and follow-up have to do the converting. Ads alone are half a system; run in isolation, they produce noise.
What's included
Concrete deliverables, not a vague retainer.
Offer and angle development
We design the homeowner offer and the ad angles most likely to convert in your trade and market — the part that actually decides performance, before a dollar is spent on delivery.
Creative built for your trade
Scroll-stopping video and image creative using your real work, framed around the transformation or outcome the homeowner is buying — not stock photos and generic claims.
Audience and geo targeting
Precise targeting by service area, home value and homeowner signals, with exclusions that keep you out of the ZIP codes and buyers you cannot profitably serve.
Landing pages that convert
Ads point at a purpose-built landing page with qualification baked in, not your homepage — because the click is worthless if the page does not convert it.
Lead qualification and routing
Qualification questions and instant routing so leads reach your team fast and pre-sorted, and the tire-kickers are filtered before they waste an estimator’s day.
Tracking and reporting
The Meta pixel, conversion tracking and call tracking wired up so you see cost per booked estimate — not cost per click — and which creative produced the jobs.
How it works
Research
We study your market, competitors and the offers already winning in your trade before we design anything.
Build
Offer, creative, audiences, landing page and tracking assembled into one connected campaign.
Launch
Campaign goes live with enough budget and structure to produce usable data quickly.
Optimize
We test angles, creative and audiences against booked estimates, cutting what does not convert.
Scale
Winning campaigns get more budget, expanded audiences and fresh creative to prevent fatigue.
Meta Ads sit at the demand-generation stage of the acquisition system — the top of the funnel that feeds conversion, follow-up and measurement downstream. See the full acquisition system →
The Launch Guarantee
Once we have your account access, brand assets, written approvals and ad budget in place, your campaign system goes live within 14 business days. If we miss that window for any reason inside our control, your setup fee is refunded in full - and we build it anyway.
We do not guarantee lead volume, cost per lead, revenue or rankings. Anyone who does is guessing with your money. We guarantee the part we control: that it ships, on time, built the way we said we would build it.
The 14-business-day clock starts only when all four inputs are received: account access, brand assets, written approvals and advertising budget.
Meta Ads questions
Do Facebook and Instagram ads actually work for contractors?
Yes, when they are built as a system. Meta excels at generating demand for high-consideration home projects and at retargeting. The failures almost always come from chasing cheap leads with no offer, landing page or follow-up behind the ad. We build the whole path.
How is this different from an agency that just runs ads?
We connect the ad to the offer, landing page, qualification and follow-up, and we measure cost per booked estimate rather than cost per click. Ads run in isolation produce leads; the connected system produces jobs.
What ad budget do I need?
Enough to produce usable data in your market, which varies by trade and competition. There is no budget gate to talk to us, but we will be honest about the minimum that makes sense before you spend.
Will you use my real work in the ads?
Yes. Real before/afters and job footage outperform stock imagery in every trade we run. Your finished work is the strongest creative you have, and we build the campaign around it.
How fast will I see results?
Leads typically start within days of launch; a stable, optimized cost per booked estimate takes a few weeks as the campaign gathers data. We are optimizing toward booked jobs, not first-week vanity metrics.
Can you prove which jobs came from the ads?
That is the point of the tracking we set up. Pixel, conversion tracking and call tracking tie booked estimates back to specific campaigns and creative, so you know what your spend produced.
The offer · One per month, eight total
Get Your Free Custom Ad Campaign
The Free Custom Ad Campaign is a written campaign plan built for one contractor, in one market, for one trade.
We research your business before we speak. You get the plan on a 30-minute call and a PDF in your inbox the same day.
We build eight of these a month. When the month is full, the calendar closes.
What is in it
- 01A scan of the three to five contractors currently buying attention in your market
- 02The homeowner offer we would put in front of that market, and why that one
- 03One complete ad concept - hook, angle, headline, primary text and creative direction
- 04The channel, targeting and daily budget it needs to produce usable data
- 05The landing page it should point at, section by section
- 06The qualification questions that separate a job from a tyre-kicker
- 07The follow-up sequence for the first 72 hours after a lead arrives
- 08What it would cost to have Celer build and run it
What it is not. It is not a live campaign, a finished creative package, free media management, or an audit of your existing ads. It is the plan. You are free to take it and build it yourself.
Get a plan built around this, for your market.
The Free Custom Ad Campaign shows exactly how this service would work for your business — before you spend a dollar.