Industries
Marketing built for your trade, not adapted to it.
Seventeen home-service trades, split into two segments by how their customers buy. Each has its own economics, buyer behaviour and language — and its own page, because trade-name substitution is not specialization.
High-ticket project trades
High-ticket project. Qualified estimate opportunities on considered, high-value projects — job value, financing and trust drive the sale.
Roofing
Roofing demand is finite and every competitor is chasing the same jobs. We build the campaign to out-present, out-respond and out-follow-up the other roofers bidding on your market.
Explore 05General Contractors
Broad renovation ads flood you with unqualified enquiries. We build the campaign to pre-frame budget, scope and timeline so your calendar fills with projects worth quoting.
Explore 06Kitchen Remodeling
Kitchen remodels are sold on aspiration and finished-project imagery. We build the campaign to become the firm homeowners save, then qualify the budget before the design consult.
Explore 07Bathroom Remodeling
Bath remodels are decided on momentum. We build the campaign so the fast, organized, financed quote reaches the homeowner before a slower competitor does.
Explore 08Whole-Home Remodeling
Whole-home projects are decided over many months of quiet deliberation. We build the campaign to stay present and trusted across the full consideration window, not just the first click.
Explore 09Restoration & Water Damage
Restoration is won at the moment of panic. We build the campaign around 24/7 answered calls, fast dispatch and the insurance-friendly process homeowners are desperate to hand off.
Explore 10Foundation Repair
Foundation repair is a needed purchase homeowners delay out of fear and price shock. We build the campaign around engineer credibility, financing and objection-first messaging.
Explore 11Windows & Doors
National window brands out-spend every local installer. We build the campaign to win where their scale makes them weak — speed, transparent pricing and local service.
Explore 12Siding
Siding is bought for transformation, not materials. We build the campaign on before/after curb-appeal imagery, premium product positioning and financing.
Explore 13Solar
Solar buyers are burned and skeptical. We build the campaign on transparency, honest savings math and reputation — the opposite of the high-pressure pitch they distrust.
Explore 14Insulation
Insulation’s lower ticket demands efficient acquisition. We build the campaign around rebate offers, energy-savings intent and the bundling that makes the math work.
Explore 15Concrete & Masonry
Concrete and masonry are weather-bound and crew-limited. We build the campaign around your season and capacity so the pour schedule fills without over-promising the crews.
Explore 16Flooring
Flooring buyers research online but decide in the showroom. We build the campaign to capture search intent and drive qualified visits and in-home measures that convert.
Explore 17Garage Doors
Garage door demand splits between the urgent broken-spring repair and the planned upgrade. We build the campaign to own both — the fast service call and the higher-ticket replacement.
ExploreService & replacement trades
Service & replacement. Speed to answer, dispatch capacity and seasonality decide who wins the call.
HVAC
Replacement and service demand behave differently. We build the campaign around which one you want more of — and around the callback speed that decides who wins the job.
Explore 02Plumbing
Emergency intent is decided in seconds; repipes and water heaters are researched for days. We build the campaign around both behaviours instead of averaging them into one bland message.
Explore 03Electrical
Panel upgrades, EV chargers and generator installs are booked on availability and trust. We build the campaign around the estimate-to-schedule pipeline that actually converts them.
ExploreThe offer · One per month, eight total
Get Your Free Custom Ad Campaign
The Free Custom Ad Campaign is a written campaign plan built for one contractor, in one market, for one trade.
We research your business before we speak. You get the plan on a 30-minute call and a PDF in your inbox the same day.
We build eight of these a month. When the month is full, the calendar closes.
What is in it
- 01A scan of the three to five contractors currently buying attention in your market
- 02The homeowner offer we would put in front of that market, and why that one
- 03One complete ad concept - hook, angle, headline, primary text and creative direction
- 04The channel, targeting and daily budget it needs to produce usable data
- 05The landing page it should point at, section by section
- 06The qualification questions that separate a job from a tyre-kicker
- 07The follow-up sequence for the first 72 hours after a lead arrives
- 08What it would cost to have Celer build and run it
What it is not. It is not a live campaign, a finished creative package, free media management, or an audit of your existing ads. It is the plan. You are free to take it and build it yourself.
Get a campaign plan built for your specific trade.
One trade, one market, one plan — free. See exactly how we'd grow your business.