Insights · Teardowns
Teardowns
We take apart contractor campaigns and funnels to show what works, what leaks, and what we would change — the reasoning, not just the verdict.
Roofing Campaign Teardown: Where the Budget Actually Leaks
Roofing is one of the most expensive paid markets in home services. We take apart a typical campaign to show where the money goes — and where it should.
Read Teardown8 min readHVAC Funnel Teardown: Why the Leads Arrive but Nothing Books
An HVAC company generating plenty of leads and still short on booked installs almost always has the same handful of leaks. Here they are.
ReadThe offer · One per month, eight total
Get Your Free Custom Ad Campaign
The Free Custom Ad Campaign is a written campaign plan built for one contractor, in one market, for one trade.
We research your business before we speak. You get the plan on a 30-minute call and a PDF in your inbox the same day.
We build eight of these a month. When the month is full, the calendar closes.
What is in it
- 01A scan of the three to five contractors currently buying attention in your market
- 02The homeowner offer we would put in front of that market, and why that one
- 03One complete ad concept - hook, angle, headline, primary text and creative direction
- 04The channel, targeting and daily budget it needs to produce usable data
- 05The landing page it should point at, section by section
- 06The qualification questions that separate a job from a tyre-kicker
- 07The follow-up sequence for the first 72 hours after a lead arrives
- 08What it would cost to have Celer build and run it
What it is not. It is not a live campaign, a finished creative package, free media management, or an audit of your existing ads. It is the plan. You are free to take it and build it yourself.
Want this applied to your business?
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