Insights
Contractor growth, minus the fluff.
Guides, teardowns, benchmarks, tool reviews and interactive calculators — written for owners who want to understand the numbers, not be dazzled by them.
Browse by topic
Contractor Acquisition
How contractors turn demand into signed jobs — the system, not the tactics.
Open 02Advertising
Meta, Google, LSA and the offers and creative that actually book jobs.
Open 03Websites & Conversion
Turning visitors and ad clicks into booked estimates.
Open 04Follow-Up & Sales
Speed-to-lead, follow-up and the jobs you already have leaking away.
Open 05Benchmarks
What good looks like — costs, rates and ranges by trade.
Open 06Calculators
Interactive tools for lead cost, break-even and budget.
Open 07Teardowns
Real contractor campaigns and funnels, taken apart.
Open 08Tool Reviews
CRMs, call tracking and the software that runs the pipeline.
OpenStart here
The Contractor Customer Acquisition System, Explained Without the Jargon
Most contractors buy marketing services one at a time and wonder why the pieces never add up. Here is the system they add up to — and how to build it in the right order.
Read ChecklistThe Contractor Website Conversion Checklist
Your website is the first thing a homeowner checks after they hear your name. Here is the checklist that decides whether it wins the job or loses it.
Read GuideThe Two Places Contractor Leads Go to Die
Most contractors do not have a lead problem. They have a follow-up problem — and it is costing them jobs they have already paid to generate.
ReadThe offer · One per month, eight total
Get Your Free Custom Ad Campaign
The Free Custom Ad Campaign is a written campaign plan built for one contractor, in one market, for one trade.
We research your business before we speak. You get the plan on a 30-minute call and a PDF in your inbox the same day.
We build eight of these a month. When the month is full, the calendar closes.
What is in it
- 01A scan of the three to five contractors currently buying attention in your market
- 02The homeowner offer we would put in front of that market, and why that one
- 03One complete ad concept - hook, angle, headline, primary text and creative direction
- 04The channel, targeting and daily budget it needs to produce usable data
- 05The landing page it should point at, section by section
- 06The qualification questions that separate a job from a tyre-kicker
- 07The follow-up sequence for the first 72 hours after a lead arrives
- 08What it would cost to have Celer build and run it
What it is not. It is not a live campaign, a finished creative package, free media management, or an audit of your existing ads. It is the plan. You are free to take it and build it yourself.
Prefer a plan built for your business?
Skip the reading — get a free custom ad campaign plan for your market.